Exporting New Zealand goodness live!
Innovative packaging of premuim seafood to the world and beyond
Ikana
Ikana
Ikana were looking to up their impact to match the quality of their export products
They had previously utilised some smart branding, that had just run its course and was no longer ‘contemporary’, and a little flat!
So when Marty was approached he presented a full proposal of ideas essentially freshening the graphics up with brighter sharper shapes and colours
Based around a koru form representing the waves
And reinforcing the unique features of their packaging that enabled mussels etc to be ‘Live and Fresh’
Some tidy icons were introduced to quickly highlight features across the ‘language barrier’, in China!
Elements were designed to be flexible in their application
The wave forms always stay adjacent to the Ikana, and whenever the full logo is used all elements stay relative…
With this in mind it is easy to adapt colours to appear on solid colours or white and carry the strength of the brand
Colour swatches were selected and a web guide
Enabling easy update of content and ensuring everything looked aligned and strong
Product tech sheets with all specifications ideal for sharing to customers and wholesalers
Packaging for products with vibrant clear design and colours
Stunning posters and banners for promotion of Ikana at trade shows and more
Comprehensive guide to managing the website, with step by step instructions for managing content, menus, images and links
Where we’ve added value
Branding
Web Design
Web Development
Posters / Banners
Signage
Product Photography
Packaging
Business Cards
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